Privacy policy

What information do we collect?

We collect information from you when you register on our site, place an order, enter a contest or sweepstakes, respond to a survey or communication such as an email, register for email newsletters or blogs, or participate in another site feature.  When ordering or registering, we may for your name, e-mail address, mailing address, phone number, credit card information or other information.  You may, however visit our site anonymously.  We also collect information about gift recipients in order to fulfill gift purchases.  No information is used for marketing purposes unless explicitly stated such as our e-mail newsletter.  Our website uses “cookies” to enhance your experience and collect information about visitors and visits to our websites. For more information please review our “Cookies” section.


How do we use your information?

We may use information we collect when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, visit the website, or engage certain site features in the following ways:

  • To personalize your website experience and help us deliver more relevant content and products based on your unique interests.
  • To empower us to provide better service and faster response time for customer service requests.
  • To streamline your transactional experience.
  • To effectively advertise and administer a contest, promotion, survey or other feature.
  • If you opt-in to receive e-mail newsletters we may send you periodic e-mails. If you would like to stop receiving e-mails, follow the actions through the “unsubscribe” link included in all Riley’s Reef e-mail correspondence or send an e-mail to with the subject of OPT-OUT and you will be promptly removed from future e-mail communications.


How do we protect your information?

In order to provide comprehensive digital security for our customers, we employ modern security measures to protect your personal information.  All personal information is communicated and maintained through secured networks and only accessible by agents of the company with explicit authorization.  All orders are placed through our cloud-based Point-of-Sale which offers multiple secure payment options transmitted via secure servers.  All sensitive personal and credit information you supply is transmitted via Secure Socket Layer (SSL) and encrypted into our databases to be accessed only as described above.



Our websites employ cookies to help us provide an awesome customer experience.  Cookies are digital files, transferred to your computer through your Web browser which enable a website or service provider to recognize your browser in order to record and recall certain information.  In one example, our website uses cookies to help us remember and recall the items from your shopping cart. This information helps us understand your preferences based on past or present site activity which enables us to offer a more personalized website experience with improved services on subsequent visits.  Cookies also help us by providing data which we aggregate to learn more about the traffic that visits our site and the primary interactions that occur.


We may contract with third party service providers to assist us in better understanding our website visitors.  These entities are not permitted to use the information collected on our behalf except to help us conduct and improve our company and customer experience.


You can choose to have your computer warn you when a cookie is being sent, or you can choose to turn off all cookies.  This preference is set through your browser settings and each browser is a bit different.  If you choose to disable your cookies you will have a more limited website experience which may not include efficient features, however, you will still be allowed to place orders via direct e-mail to our company.


Do we share your information with others?

We do not sell, trade, or otherwise transfer to outside parties your personal information unless we provide you with advance notice, except as described below.  The term “outside parties” does not include Riley’s Reef, LLC. It does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, provided those parties agree to keep this information confidential. 

We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.  Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. 


Opting Out or Removing your Account

If you would like to opt-out of e-mail newsletters, blog subscriptions, or remove your account simply follow the unsubscribe link included in every email footer.  Please note that due to email production schedules you may receive any emails which have already been submitted for distribution.  If you would like to remove all of your online account, sign in to the “My Account” section of our website and select the option to “delete” your account information.  Please note that we may maintain information about an individual sales transaction in order to service that transaction and for record keeping purposes.

Third Parties

In order to provide you with the best website experience we may include third party links on our website.  These linked sites have separate and independent Privacy Policies and Terms and Conditions.  We therefore have no responsibility or liability for the content and activities on these linked sites.  We appreciate your feedback and welcome any comments or concerns about these linked sites.


Privacy Policy Changes

If we decide to change our privacy policy, we will post updated versions on this page.  Policy changes will apply only to information which is collected after the date of the policy change.


Questions & Feedback

We seriously value feedback, it’s part of how we continue to improve.  We appreciate your questions, comments, and concerns about privacy.  Please send us any feedback pertaining to privacy or any other issue you experience on our website.


Online Policy

This online policy applies only to the information collected through our website and not to information collected offline through event activities or through retail locations.


Terms & Conditions

If you are interested in reading about our Terms & Condition, follow the hyperlink for more information.


Your Consent

By using our website, you consent to our privacy policy.

Please accept cookies to help us improve this website Is this OK? Yes No More on cookies »