Cobalt Aquatics was established in April of 2011 by a leadership team with over 60 years of combined Aquatic Industry experience. The three hardcore fishgeeks; Les Wilson, a former research biologist and director of marketing for United Pet Group Aquatics, Viral Surati, a pioneering high end African cichlid importer, TFH magazine and United Pet Group key accounts manager, and Randy Parham, a founding member of the Marineland Aquarium Products sales team and national sales manager for United Pet Group Aquatics got together to form the company.
The mission was to create an aquatics company of their own, based on the values instilled in them by mentors of companies past and lessons learned from a lifetime of fishkeeping. Starting with a staff of the 3 owners and a line of probiotic enhanced flake foods made in the USA and a handful of equipment items made at a world renowned aquatics factory in Italy, Cobalt Aquatics’ aim was to bring the highest quality products to market.
From those simple beginnings in 2011, Cobalt Aquatics now features a product mix of hundreds of items from flake food to frozen mysis shrimp, to the original MJ pumps, to award winning heaters and the innovative Egg Rockers.
With a worldwide supply chain including products and supplies from the USA, Italy, Poland, The Netherlands, South Korea and others, Cobalt has grown and now occupies a 20,000 square foot facility, and employs 10 warehouse and office staff, and 4 full time and 3 part time field and telesales sales reps and territory managers.
Les Wilson has been a featured speaker at the American Cichlid Association 2014 convention, Phillips Distribution open houses and national sales meetings, HH Backer’s Total Pet Expo Aquatic Answers Expert, and regularly speaks at aquarium clubs all across the USA and even in Bermuda! Look for a member of the Cobalt Aquatics Team at aquarium conventions such as ACA show, MACNA, ReefaPalooza, MAX, Aquatic Experience, Catfishcon, NADA bi-annual discus show, and industry events Superzoo, Backer Total Pet Expo, Global Pet Expo, and distributor open houses throughout the year.
If you are an independent retailer and are looking to carry an independent only brand of aquarium products, look no further. At Cobalt Aquatics we have national distribution through our distributor partners such as, Central Garden and Pet, Animal Supply (Summit, Lonestar, Wilson Pet), DFW Aquarium Supply, Phillips Pet (Wolverton, Royal Pet Supply), Quality Pet, Southeast, Rainier Pet Supply, ReefH20, Aquatech Co, General Pet, Sea Dwelling Creatures, in Canada through PetSave and Kane Distribution, and PA Expert Aquatics Limitada in Costa Rica.